Search engine optimization is part of the website marketing, however it is basically a part of work on the actual site mechanism and content rather then work done "outside" the website itself. SEO is actually about keywords, their frequency, and their location. Selecting the correct keywords for the site is essential. The key words used in the site also play into the Google AdWords strategy for the site. The use of keywords is extremely crucial to site visitors finding a site. This also includes key phrases, such as, for example "hamburgers in Taos."

There are a lot of things to take into consideration when doing search engine optimization. It is not just a matter of creating keyword meta-tag data. It is essential that the key word appear within the content of the webpage in order for SCO keywording to be effective, and in fact legal -- from the standpoint of the search engine itself. The frequency of the keyword is important. And then on the marketing side, the key word needs to be correct as far as your ability to rise to top of that keyword category. In this case, it refers to how often the keyword(s) you are seeking to use is actually searched for on the search engines by viewers.

A keyword such as "music" might be descriptive of the contents of a website, but music is one of the most searched keywords on the web. There is very little chance, considering the competition, to place a smaller site near the top of search engine listings using the "music" keyword.

The main thing is to pre-think your website content and the keywords associated with and base those upon what you might successfully choose to use as your day to day keywords as seen by the web