Website marketing is the constant ongoing activity of bringing visitors to a website. There are a number of strategies involved in this, including: link building, online advertising, search engine optimization (SEO), and real world advertising and promotion. Once a CMS site such as those using Joomla is in place, the site is generally complete with the exception of ongoing content posting. So, it is clear that online activities outside of the site should be full-time and as aggressive as possible in order to bring viewers and success.
Link building involves creating incoming links to a site from other sites all over the web. These links are placed in web directories, social networking sites, and topical sites. Generally, attempts are made to create these links on sites with higher Google page rank then the site that the traffic is directed to. This is of great benefit. Incoming links are one of the most important marketing tools.
Link building is not easy. A site URL may be submitted to thousands of directories, but in many cases only a few hundred links are approved. A 20% approval rating would be very good. It requires several months of full-time work to achieve positive results. The goal of link building, quite naturally, is to create several thousand incoming links.
Online advertising uses services such as Google's AdWords to purchase link advertising. There are a number of advertising services on the web including pay per click (PPC) links and banner or button advertising on larger sites capable of sending large amounts of traffic to the advertised website.
Search engine optimization is part of the website marketing, however it is basically a part of work on the actual site mechanism and content rather then work done "outside" the website itself. SEO is actually about keywords, their frequency, and their location. Selecting the correct keywords for the site is essential. The key words used in the site also play into the Google AdWords strategy for the site. The use of keywords is extremely crucial to site visitors finding a site. This also includes key phrases.
Real world advertising, such as advertising on television, radio, in newspapers and magazines, and such promotional items as pens, business cards, key chains, calendars, and even bumper stickers, can be used very effectively to advertise and promote certain types of sites -- particularly those sites with broad public interest such as online directories, online magazines, and social networking sites.
The initial TMMS Web Site Marketing package generally consists of a team of two persons who work pretty much full time for three months.
